SEO & Social Media
The objective of search engine optimisation is to increase your search engine rankings for chosen search terms. We work with you to determine your target phrases and key products or services you wish to promote. Once key words and phrases have been chosen we begin to identify areas of your website which require optimisation.
Our on-site efforts focus on making changes to the underlying code behind your website. There are certain elements and tags which search engines use to assess a page’s importance; these are what we target. We include a basic on-site treatment of all our new websites as standard, but more focused efforts can improve search engine rankings even further. Besides the code behind the website there are more opportunities to increase rankings. We assess many other aspects of your website such as URL structures and content and provide suggestions for improving them.
Off-site optimisation refers to work that is not on your website but still influences your rankings. These are usually links from external websites and social media. Off-site optimisation is usually more cost effective than on-site but a combination of the two will provide the best results. We do not use “black-hat” methods in our search engine optimisation, and are very open about how we achieve our results. Get in touch to discuss how we can improve your rankings today!
More and more businesses are taking advantage of social media to reach their customers. We can help you get up and running with Facebook, Twitter and LinkedIn or help improve your current social media setup. We help ensure you have consistent branding across your accounts and set up feeds from your website or application to post updates automatically. Your accounts can all be linked so that you do not need to update each one individually.