Noa Noa UK

Noa Noa UK is an independently operating retailer of clothes designed by Danish fashion label Noa Noa. All of the Noa Noa label’s franchisees are responsible for the creation and up-keep of their own e-commerce websites. We were tasked with designing a responsive website for Noa Noa UK which could compete with the websites of leading rivals in the online fashion retail sector whilst outstripping the websites of other Noa Noa retailers based throughout the UK and Europe.

We designed this site to be responsive, meaning its features and functions are compatible with mobile devices such as tablets and smartphones, as well as desktops and laptops (read more on the importance of responsive design in e-commerce). We created attractive, interactive display options for the fashion products sold through the site, utilising mouse-over zooms and lightbox displays. Multiple images can be displayed for each product. The site’s visual interface as a whole references current high-end high street fashion retail trends whilst adhering to Noa Noa’s unique brand. The Noa Noa UK site features a number of systems which facilitate the e-commerce transaction process and user experience, including a PayPal payment system, individual customer log-in accounts, and a product management system which allows the administrator to group products and create product recommendations, as well as specifying sizes and colours of Noa Noa products in stock.

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