Google Ads management

Putting your website at the top of Google search pages

Getting your website to rank highly on Google and other search engines is crucial if visitors are to find it. But it can be challenging for a brand new site to find its way organically to page one of a Google search, especially if you operate in a competitive market. Google Ads gives you a shortcut to the top. It gives you instant results, getting your site under the noses of web searchers from day one.

PPC Agency in York

How do Google Ads work?

Google Ads appear at the top or bottom of relevant search results pages when a user makes a google search containing a keywords you’ve chosen to target. Ads can also show on other Google product sites and apps including Google Maps and YouTube. Typically, you pay every time someone clicks on your ad. Google selects adverts in a form of auction, so how much you pay for each click depends on how much you bid – as well as a number of other factors, including the quality of your adverts, the relevance of your site, and the competition for your keywords.

Carefully selecting keywords means that Google Ads can be used to ensure that your ads only show to people who are interested in the products or services you offer.

jim semlyen managing director

Support from Google Ads specialists

Our Google Ads specialists will work with you to plan and create your Google Ad campaigns, advising you on the best formats and researching the right keywords for you to target. We will write compelling and carefully targeted ads for each of your products and services, ensuring that your business is advertised effectively to your target audiences and costs are minimised. We will set up a daily or monthly spend limit, according to your needs, and track the progress of your campaigns. That enables us to continuously refine and tweak your ads to get the best results for the money you spend.

PPC data visualisation on screen

Tracking your success

We provide detailed reports, showing how your ads have performed, how much you’ve spent and how much you’re getting back in return. We can track and report on everything from the number of sales achieved to the number of phone calls or contact forms generated by your ads – so you can see exactly what Google Ads is doing for your business. We work to your specific goals to make sure your adverts work for you.

WordPress security compliance

WordPress security compliance

Around the world 30,000 websites are hacked every day. The average data breach costs £3.15 million. For global brands and corporate institutions this is too big a risk to take. We work with household names to secure their WordPress websites and applications to the very highest level.

WordPress security compliance

WooCommerce websites

WooCommerce websites

Want to sell online through your WordPress website? Look no further than WooCommerce. Join the 6 million users who are selling their products and services with the world’s most popular e-commerce plugin.

WooCommerce websites

Multi-language WordPress websites

Multi-language WordPress websites

The internet is a global, multilingual marketplace. Translate your website to reach international clients, build brand trust worldwide, and make your offering accessible and inclusive. Start speaking your customers’ language today.

Multi-language WordPress websites

WordPress website development

WordPress website development

We build custom-designed websites using WordPress, an industry-leading, open-source content management system. WordPress provides easy control over the content on your site, and a well-supported platform that is secure, versatile and future-proof.

WordPress website development

Bespoke web applications

Bespoke web applications

If you have a business process that could be better done, or only done, on the web, our developers can create a bespoke web application just for you. No project is too big or too unusual!

Bespoke web applications

Website design

Website design

Web design is about more than making your site look nice. Our designers have experience and training in user experience design and coding to make sure that your design flies in real life as well as it does in the presentation.

Website design

Branding, design and print

Branding, design and print

First impressions matter. The way you present yourself to prospective customers makes the difference between showcasing your professionalism and casting doubt over your credibility. We understand how important strong branding is to create an identity for your business.

Branding, design and print

Search engine optimisation

Search engine optimisation

Your website will only be successful if people can find it. Search engine optimisation is the technique we use to improve your ranking in Google and other search engines – helping your website to reach its target audience.

Search engine optimisation

Accessible website design and development

Accessible website design and development

Web accessibility is the inclusive practice of designing websites with no barriers to users. With accessible web design you can reach more customers and protect your business from legal action. Done properly, web accessibility benefits everyone.

Accessible website design and development

Consent management platform for automated GDPR compliance

Consent management platform for automated GDPR compliance

Big data gives you more information about your potential customers than ever before. But with access to their data comes a responsibility to their privacy. We can help you integrate data privacy technology into your website, build trust with users, and stay on the right side of the law.

Consent management platform for automated GDPR compliance

Website copywriting

Website copywriting

Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.

Website copywriting

Photography for websites

Photography for websites

Professional imagery for your website, demonstrating who you are, what you do, and why you are top of your game.

Photography for websites

Email campaigns

Email campaigns

When you want to keep your customers, clients or members up-to-date, informed and in touch with your organisation, email newsletters are a fast, effective and versatile communications tool.

Email campaigns

Website hosting

Website hosting

We offer a range of fast and reliable web hosting services that will keep your website running quickly and securely.

Website hosting