Oliver is the in-house Google Ads specialist at Castlegate. He works closely with our clients to understand their business goals, and sets up Google advertising campaigns to get their products and services in front of their target audiences.

Having also worked as a copywriter, he’s proficient at writing compelling and effective adverts. But, with a background in science and mathematics, Oliver aims to use evidence-based practices wherever possible. Using Google Ads makes it possible for Oliver to adopt a data-driven approach to advertising, enabling him to improve the effectiveness of the ads over time by analysing performance data and tweaking ad targeting settings in response.