G-Hire
G-Hire provide high quality light aircraft for hire throughout the UK. Mainly supplying pilot training schools and private pilot clubs, they specialise in providing well-maintained and reliable aircraft for an affordable price.
The brief
G-Hire approached Castlegate in need of a new website, complete with new logo design and original branding. The site needed to showcase G-Hire’s fleet of aircraft while providing key information about the company and easy ways for new customers to get in touch.
The website
Our first step was to design a new logo for G-Hire: the distinctive design is based on the Piper PA-28 Cherokee, one of the popular planes that G-Hire provide. The typeface for the company name was chosen to evoke the glamour of air transport, and the complementary typeface beneath is used throughout the site.
We built a brochure-style website with G-Hire’s fleet at the forefront. Highlighted call-to-action buttons draw visitors to the catalogue of aircraft, where individual galleries allow each plane to be inspected and explored in detail.
The result
G-Hire’s new website gives the company a powerful online presence: high-quality photography and a clean design provide an engaging experience for novices and experienced pilots alike. A simple navigation system and accented calls-to-action mean that users are always able to find what they’re looking for, ensuring the site effectively converts new customers.
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