Royal Fireworks Press
Royal Fireworks Press is an long-established publisher of books for gifted children over the pond in the USA. We built a site for them way back in the day, which was starting to look really long-in-the-tooth. In 2012 we gave it a big bright clean redesign, and in 2015 we brought it up to date again with a refresh and a recode to make the site a mobile-friendly responsive design.
Their site serves as a catalogue and e-commerce portal. The new site incorporates two different versions: one aimed at people using their books in schools, and another version for their homeschooler users. Users get asked which version they want to see on their first visit, but they can switch between the two modes at will.
The two-site system allows the site administrators flexibility in whether content appears on either or both versions – whether that be products, pages or paragraphs.
Royal Fireworks Press is our most popular e-commerce website, and we’re very proud of it. After the 2012 re-design the website experienced a 14% increase in sales, which we hope will continue. Royal Fireworks were clearly happy – they bought us a bottle of fizz to say thanks!
The simple design and search engine optimisation both encourage customers to buy books for homeschoolers or school language arts books. The site was developed using CodeIgniter PHP Framework, with customised WordPress CMS, Mal’s e-commerce and Issuu integration.