York Health Economics Consortium
York Health Economics Consortium (YHEC) is a leading health economics consultancy for clients across the pharmaceutical, medical technology, and public sectors.
The challenge
Founded by the University of York in 1986, YHEC has built a global reputation for its expertise in health economics and outcomes research. However, their previous website did not reflect the depth of their expertise or their worldwide reach.
YHEC required a modern, professional website to showcase the scale and scope of their work, support their expanding service offering, and reinforce their position as a trusted international partner.
The solution
Castlegate redesigned and restructured YHEC’s website to strengthen branding, reduce technical complexity, and improve site performance.
We imported and curated the data for more than 500 research publications, implementing advanced filtering which lets users search by variables including therapeutic area, geography, and publication service. An intuitive A-Z glossary, with keyword search, delivers the results that most closely match visitors’ search intent.
We also developed a bespoke WooCommerce integration that enables clients to book multiple students onto training courses in a single transaction, functionality that was not previously possible.
To support YHEC’s international operations, we introduced multi-language translation and unified their brand guidelines, ensuring that the consistency and usability of their website were fitting to a global brand.
The results
- The high-performing and accessible website solidifies YHEC’s international reputation and reflects their authority in the sector.
- A streamlined, searchable publication database and glossary make it easy for specialists to locate relevant resources.
- Improved course booking functionality and quick page speeds enhance the client experience, widening the influence of YHEC’s training services.
- The easily maintainable and scalable platform supports YHEC’s long-term business goals.
Castlegate has been great to work with from the onset: very reliable, fast to respond, and creative. Throughout the process, they have prompted us to think in new ways, and the final website ticks all our boxes.
Charlotte Graham, Medical Writer, YHEC
Visit: www.yhec.co.uk
