Lets get automated
York letting agents City Lets, one of our growing number of property clients, are now enjoying a feature on their website that allows their properties to be featured on a range of other websites in addition to on their own.
National property portals such as Rightmove, PropertyLive and Fish4 are well advertised and receive a huge amount of web traffic. City Lets had been advertising their catalogue on some of these portals by manually maintaining the details of each property. A time-consuming task, given that the data essentially replicates the content of their website.
So the solution is obvious: have our website database automatically keep the national property portals up-to-date on the latest changes.
Setting up the feeds wasn’t as straightforward as you might hope: of course, the various portals have a range of wonderfully incompatible specifications for data transfer, but that’s the kind of problems we get paid to sort out.
So, our brand spanking new server (which Andy will be telling you all about soon enough) gathers all the data together every night and uploads it all to Rightmove, PropertyLive, Zoopla! and (coming soon:) Fish4.
This means much broader publicity for all City Lets properties, and City Lets save a heck of a lot of time by not having to maintain their catalogue manually.
In other City Lets news, they are also currently promoting their York serviced apartments service, so this has meant some new SEO adjustments to give the relevant pages on the site a boost for search phrases related to this.