Fairfax Plant Hire
Fairfax Plant Hire is an established provider of heavy plant machinery, trusted by customers across the UK for its quality, safety, reliability, and excellent service.
The challenge
Fairfax Plant Hire had invested £30 million into renewing its fleet, an investment that reflected the scale, modernity, and ambition of the business. But there was a problem, the old website didn’t match up.
The previous site was outdated, lacked clear navigation, and didn’t reflect the true size or scope of the Fairfax operation. Customers struggled to find accurate product specifications, and internal teams found it just as frustrating to locate up-to-date resources.
With a growing customer base and over 2,000 machines in the fleet, it was time for an upgrade. Fairfax needed a more informative, user-friendly website that would serve both customers and staff, making it easy to access specs, explore the latest equipment, and understand the full scale of what’s on offer.
The solution
Castlegate designed and built an eye-catching, highly usable website featuring a bespoke plant machinery search function that lets customers filter by relevant variables including height, width, weight, reach, and dig depth.
Machinery is intuitively grouped by category and each product page includes downloadable specification sheets and operating manuals, serving both as a comprehensive brochure and as a reputable industry resource.
Customers can use the ‘Add to my plant list’ button to save multiple items to a personal shortlist and send it directly to Fairfax for a quote, without needing to make individual availability checks.
Trust signals such as case studies and testimonials are incorporated throughout the website to cement Fairfax’s credibility and position them as a respected, expert supplier.
The results
- Customers can now find the items and information they need easily, reducing administration and easing pressure on Fairfax’s internal team.
- The new website has brought in more and better qualified enquiries, directly supporting Fairfax’s lead generation goals.
- The design and usability of the website sets Fairfax apart from competitors and positions them as the market leaders that they are.
We chose Castlegate to bring our new website to life, and they didn’t disappoint. The team were responsive, easy to work with, and quick to action any changes we needed, nothing was ever too much trouble. The result speaks for itself and finally reflects the size and professionalism of Fairfax Plant Hire.
Visit: www.fairfaxhire.co.uk
