The Tarpaulin Company
The Tarpaulin Company previously managed their own Google Ads but were seeing mixed results. Having built a new website for The Tarpaulin Company, we were asked to take over management of their Google Ads account to attract more customers to the site.
After reviewing The Tarpaulin Company’s service and product catalogue, we produced a set of new and carefully targeted ads to advertise individual products to people making relevant searches. Thanks to ongoing optimisations, the new ad campaigns have proven highly successful, attracting a substantial number of customers at a low cost-per-click.
Thorough conversion tracking means that The Tarpaulin Company can see exactly how many phone calls, emails and contact form submissions are generated by their ads. Tracking revenue from their online shop and the number of uses of their Design-A-Tarp tool gives additional valuable information on which ads are most effective.
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