Hebden Tea
Hebden Tea offers exciting and unique flavour combinations of tea to a discerning audience. With two retail shops in York city centre, the Hebden Tea Experience café, and global retail, Hebden Tea offers a wide range of teas. From their house blends to teas purchased directly from grassroots suppliers, many are exclusive and cannot be found anywhere else.
The brief
Hebden Tea approached Castlegate IT with the goal of creating a versatile, user-friendly website that emulated their in-person shopping experience. Critically, the new website needed to integrate with their stock management system, Erply, so they could manage stock in multiple locations, for both retail and wholesale customers. The client also required the capability to configure their homepage to reflect new products and trends.
The website
We designed and built a high-end, customisable website using WordPress and WooCommerce. The standout elements of this website are enhanced user experience, integration with the stock management system and the ability for the client to manage their content to meet the seasonal and promotional demands of the business.
The shop journey centres on dynamic product filtering so the user can quickly view, select and add products to their basket. With a large range of teas, filtering is now available by category, taste, aroma, dietary and lifestyle preferences, strength, country of origin and even best time of the day to drink. This allows the user to easily find teas which match their taste.
The filtering is complimented by detailed product information, including description, taste, brewing guides, real-time stock availability, wish list and recommended products, all contributing to an exceptional user experience.
The result
Hebden Tea now has a modern and sophisticated website that delivers an exceptional customer experience. Incorporating dynamic filtering that makes finding products quick and easy, and real time communication with other business-critical solutions, the client has a robust and secure e-commerce system to take their business into the future.
