Websites for online shops and ecommerce

Selling products online? Castlegate builds high-performance online shops and ecommerce websites that are easy for both customers and sellers to use. All of our ecommerce sites are constructed around the hugely popular and customisable WooCommerce platform, giving enabling us to build powerful and flexible solutions to suit the needs of any company.

Through the years, we’ve put together ecommerce sites for all kinds of businesses, from luxury wallpaper designer Hattie Lloyd to industrial hydraulics experts HARSH UK. Whether you’re looking to sell your products online for the first time, or want to find a more flexible ecommerce solution for your business, we can help.

Conversions through usability

When it comes to ecommerce, user experience is absolutely paramount. By carefully considering user journeys and making them as straightforward as possible, we ensure that conversion rates are maximised.

Increasing online presence

Intelligent and informed search-engine-optimisation mean our websites attain excellent rankings on search engines, giving your company the online presence it needs to succeed.

Driving high quality traffic

We offer a fully managed Google Ads service with monthly reporting, enabling you to actively target people who are interested in your products and services and drive high-quality traffic to your online shop.

Dalby Firewood

We were asked to redesign Dalby Firewood’s existing ecommerce system to improve the experience of customers using the online shop and reduce the administrative burden placed on the company during the winter months.

Since the initial success of our solution, we’ve worked with Dalby to expand their ecommerce platform. The system now incorporates a range of third-party technologies including on-site reviews via reviews.co.uk, mailing list management via Campaign Monitor, and ad management & performance tracking via Google Ads and Google Analytics.

Learn more about Dalby Firewood

An example of a high-end woo commerce shop website visualised on a mobile device

Buttonbag

London-based company Buttonbag produces a range of fun craft and activity kits for kids. The site we built for them is all about engagement: we wanted to create a site that children would be excited about, while also making it easy for parents to use.

A bright and colourful site design acts as a backdrop to high quality photographs of Buttonbag’s craft kits, and a dedicated community page provides a range of fun activities and videos for families to enjoy together. For the shop itself, we developed a custom WooCommerce theme that would give Buttonbag an unrestricted layout suitable for hosting their ever-expanding product catalogue.

Find out more about Buttonbag

Pay-Per-Click Consultant York

The Tarpaulin Company

We developed a new website for The Tarpaulin Company, with an online shop which enabled them to sell products online for the first time. With the majority of The Tarpaulin Company’s work taking the form of bespoke tarpaulins and covers, we built a ‘design a tarp’ tool which allows customers to select a shape, provide measurements, get an instant quote and buy online.

In addition, we manage a Google Ads campaign for The Tarpaulin Company to target prospective customers and direct them to the website. The combination of an effective online shop with a carefully targeted advertising campaign has enabled The Tarpaulin Company to significantly enhance their reach, and has increased their ability to process custom orders with a smaller staff overhead.

Learn more about The Tarpaulin Company

Harsh UK

We built a new website for hydraulics manufacturer Harsh UK, including a fully-featured ecommerce system which enabled customers to easily navigate the company’s extensive range of technical products.

We designed a distinctive site for Harsh UK which builds on their unique branding and artwork. The customer’s journey on the site is made more straightforward through the use of icons and line drawings, making the process of buying products online from Harsh UK intuitive and simple.

Learn more about Harsh UK

An example of ecommerce web design visualised on a mobile

York Modelmaking

York Modelmaking asked us to build them a new website with two key purposes: to strengthen their online presence, and to enable their customers to order products online.

We built an eye-catching and responsive site featuring an online shop built using WooCommerce. In-depth search engine optimisation of the new website ensures that it ranks highly in search engine results, and a well-considered user journey ensures that it successfully converts visitors into customers.

Learn more about York Modelmaking

Hattie Lloyd Wallpaper

Castlegate built a completely new website for wallpaper designer Hattie Lloyd, featuring an online shop which enables them to sell their products online. We used the WooCommerce platform to build and design a simple-looking shop which lets the wallpaper designs speak for themselves, making the process of buying wallpaper easier and more intuitive for customers. The platform also makes it easy for Hattie Lloyd to update their product range as new designs are released.

The online shop is complimented by a product gallery, news system, links to social media and a contact form.

Learn more about Hattie Lloyd

Get in touch and let’s discuss how we can help