Getting your website to rank highly on Google and other search engines is crucial if visitors are to find it. But it can be challenging for a brand new site to find its way organically to page one of a Google search, especially if you operate in a competitive market. Google Ads gives you a shortcut to the top. It gives you instant results, getting your site under the noses of web searchers from day one.
Google Ads appear at the top or bottom of relevant search results pages when a user makes a google search containing a keywords you’ve chosen to target. Ads can also show on other Google product sites and apps including Google Maps and YouTube. Typically, you pay every time someone clicks on your ad. Google selects adverts in a form of auction, so how much you pay for each click depends on how much you bid – as well as a number of other factors, including the quality of your adverts, the relevance of your site, and the competition for your keywords.
Carefully selecting keywords means that Google Ads can be used to ensure that your ads only show to people who are interested in the products or services you offer.
Our Google Ads specialists will work with you to plan and create your Google Ad campaigns, advising you on the best formats and researching the right keywords for you to target. We will write compelling and carefully targeted ads for each of your products and services, ensuring that your business is advertised effectively to your target audiences and costs are minimised. We will set up a daily or monthly spend limit, according to your needs, and track the progress of your campaigns. That enables us to continuously refine and tweak your ads to get the best results for the money you spend.
We provide detailed reports, showing how your ads have performed, how much you’ve spent and how much you’re getting back in return. We can track and report on everything from the number of sales achieved to the number of phone calls or contact forms generated by your ads – so you can see exactly what Google Ads is doing for your business. We work to your specific goals to make sure your adverts work for you.
We build custom-designed websites using WordPress, an industry-leading, open-source content management system. WordPress provides easy control over the content on your site, and a well-supported platform that is secure, versatile and future-proof.
If you have a business process that could be better done, or only done, on the web, our developers can create a bespoke web application just for you. No project is too big or too unusual!
Web design is about more than making your site look nice. Our designers have experience and training in user experience design and coding to make sure that your design flies in real life as well as it does in the presentation.
Your website will only be successful if people can find it. Search engine optimisation is the technique we use to improve your ranking in Google and other search engines – helping your website to reach its target audience.
Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.
When you want to keep your customers, clients or members up-to-date, informed and in touch with your organisation, email newsletters are a fast, effective and versatile communications tool.
We offer a range of fast and reliable web hosting services that will keep your website running quickly and securely.
RT @schlessera: Here are the slides for the talk I just presented at #WCLDN this morning: schlessera.github.io/wcldn-2019/
RT @Aspect4Limited: @Aspect4Limited pleased to be working with @CastlegateIT on our new website #10thAnniversary
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