Search Engine Optimisation (SEO) in York

Search engine optimisation

Effective optimisation to boost your search engine rankings

Your website will only be successful if people can find it. Search engine optimisation (SEO) is the technique we use to improve your ranking in Google and other search engines – helping your website to reach its target audience. We consider SEO at every stage of development, from the initial proposal to the final launch of your site. Social networks, such as Facebook, Twitter and LinkedIn, can also play an important part in your SEO strategy, and we can integrate these into your website to extend the reach of your business.

Search engine optimisation

Optimisation techniques

Search engine optimisation starts early, before your site has even been designed. We work with you to understand your business and identify the target phrases, key products or important services you want to promote, so we can make them a core part of the design and structure of the site. Good-quality, relevant content is vital to improve your search engine rankings. We write all our own code too, so we can ensure your keyword phrases appear in all the right places for Google to find them.

Mobile optimisation is another important part of SEO. All our sites use responsive web design, which makes them work equally well on mobile, tablet or desktop devices. We can design the structure of your website to make it easier for search engines to read and index. And we can help you optimise your content so it highlights words and phrases likely to appear in real-world searches.

A visual to show how Castlegate IT improves SEO

Reviews and star ratings

Showing a good star rating by your company name on Google is an incredibly effective way of increasing traffic to your website instantly. We’ve partnered with TRUSTist, a review aggregation service which combines all your reviews from across the internet into one account. By installing TRUSTist on your website, your reviews and overall star rating will be made visible both on your site and in Google search results, helping you to stand out from the crowd. TRUSTist also enables users to submit reviews and ratings without being signed into a Google account or some other third-party service, making it easy for you to accumulate more reviews and strengthen your online reputation.

Getting results

Search engine optimisation is a continuous and constantly evolving process. Google, like other major search engines, is a private company whose procedures for ranking websites are not always transparent. However, by using established tools, including Google Analytics and Google Search Console, along with our own extensive experience, we are consistently able to improve search rankings for our clients.

WordPress website development

We build custom-designed websites using WordPress, an industry-leading, open-source content management system. WordPress provides easy control over the content on your site, and a well-supported platform that is secure, versatile and future-proof.

WordPress website development

Bespoke web applications

If you have a business process that could be better done, or only done, on the web, our developers can create a bespoke web application just for you. No project is too big or too unusual!

Bespoke web applications

Website design

Web design is about more than making your site look nice. Our designers have experience and training in user experience design and coding to make sure that your design flies in real life as well as it does in the presentation.

Website design

Google Ads management

Ranking highly on Google is crucial if visitors are to find your website. It can be challenging for a new site to find its way to page one of a Google search, especially in a competitive market. Google Ads gives you a shortcut to the top. Instant results from day one.

Google Ads management

Website copywriting

Website copywriting must create content that works for search engines and humans To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.

Website copywriting

Photography for websites

Professional imagery for your website, demonstrating who you are, what you do, and why you are top of your game.

Photography for websites

Email campaigns

When you want to keep your customers, clients or members up-to-date, informed and in touch with your organisation, email newsletters are a fast, effective and versatile communications tool.

Email campaigns