Optimisation techniques

Search engine optimisation starts early, before your site has even been designed. We work with you to understand your business and identify the target phrases, key products or important services you want to promote, so we can make them a core part of the design and structure of the site. Good-quality, relevant content is vital to improve your search engine rankings. We write all our own code too, so we can ensure your keyword phrases appear in all the right places for Google to find them.

Mobile optimisation is another important part of SEO. All our sites use responsive web design, which makes them work equally well on mobile, tablet or desktop devices. We can design the structure of your website to make it easier for search engines to read and index. And we can help you optimise your content so it highlights words and phrases likely to appear in real-world searches.

Getting results

Search engine optimisation is a continuous and constantly evolving process. Google, like other major search engines, is a private company whose procedures for ranking websites are not always transparent. However, by using established tools, including Google Analytics and Google Search Console, along with our own extensive experience, we are consistently able to improve search rankings for our clients.