Website copywriting must create content that works for search engines and humans
To be successful and effective, website content must satisfy the demands of its two most important audiences: your customers and search engines.
Clear, well-written, well-targeted content featuring key search terms will keep search engines happy and ensure they continue to direct relevant searchers to your website. Equally, concise, clearly expressed and engaging content will keep visitors on your site for longer. People flicking around the internet have very short attention spans, so if you don’t grab their attention early and provide relevant and enticing information quickly, they won’t stay for long.