Question 1

Do I need to rewrite my whole website for AI search?

Accepted Answer

No. Most organisations already have the right foundations in place. AI search rewards the same things that have always mattered — clear content, sound technical implementation and accurate structured data — so the work is usually about reviewing and refining an existing website rather than starting again.

Question 2

Should I block AI crawlers like GPTBot or ClaudeBot?

Accepted Answer

That depends on your organisation's own policy. Some organisations are comfortable allowing AI systems to access publicly available content; others restrict it for governance or commercial reasons. Both are reasonable positions. What matters is that the decision is deliberate, rather than the result of a default security setting nobody has reviewed.

Question 3

Does structured data actually improve AI search visibility?

Accepted Answer

The relationship between structured data and AI-generated search results is still developing, and there's no direct evidence yet that schema markup changes whether an AI system includes or recommends your organisation. Its proven value remains with traditional search engines, where it enables rich results and clearer indexing. That said, schema is widely regarded as good practice for making a website's structure explicit and consistent, and it's a sensible part of preparing a site for search technologies that continue to evolve.

Question 4

How often should we review our website for AI readiness?

Accepted Answer

AI readiness isn't a one-off project. Services change, staff move on and content dates quickly, so an annual review is sufficient for most organisations, with larger or more complex websites benefiting from more frequent checks.

Question 5

Preparing for AI Archives

Category: Preparing for AI

Preparing websites for AI search: a practical guide for modern organisations

Is your website ready for AI search?

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