Do I need to rewrite my whole website for AI search?

No. Most organisations already have the right foundations in place. AI search rewards the same things that have always mattered — clear content, sound technical implementation and accurate structured data — so the work is usually about reviewing and refining an existing website rather than starting again.

Should I block AI crawlers like GPTBot or ClaudeBot?

That depends on your organisation's own policy. Some organisations are comfortable allowing AI systems to access publicly available content; others restrict it for governance or commercial reasons. Both are reasonable positions. What matters is that the decision is deliberate, rather than the result of a default security setting nobody has reviewed.

Does structured data actually improve AI search visibility?

The relationship between structured data and AI-generated search results is still developing, and there's no direct evidence yet that schema markup changes whether an AI system includes or recommends your organisation. Its proven value remains with traditional search engines, where it enables rich results and clearer indexing. That said, schema is widely regarded as good practice for making a website's structure explicit and consistent, and it's a sensible part of preparing a site for search technologies that continue to evolve.

How often should we review our website for AI readiness?

AI readiness isn't a one-off project. Services change, staff move on and content dates quickly, so an annual review is sufficient for most organisations, with larger or more complex websites benefiting from more frequent checks.

News Archives

Preparing websites for AI search: a practical guide for modern organisations

Executive Summary Artificial intelligence is changing how people discover organisations online. Increasingly, AI-powered search tools summarise information and recommend organisations directly, often before users visit a website. This guide explains how AI search works, why it matters, and the practical …

by Jim Semlyen 10 Jul 2026

Is your website ready for AI search?

Artificial intelligence is changing how people find organisations online – be part of the solution. Instead of browsing pages of Google results, many people now ask questions directly to tools such as ChatGPT or Google’s AI search. Rather than showing …

by Jim Semlyen 9 Jul 2026

Cookie compliance and consent management

Most websites store data on a visitor’s device through cookies and similar technologies. Two overlapping regulations govern this in the UK. The Privacy and Electronic Communications Regulations (PECR) requires informed consent before any non-essential cookies or similar storage are placed …

by Jim Semlyen 8 Jun 2026

Websites for industry, retail, and public sector blog article

Websites for industry, retail and public sector organisations

Organisations working in industry, retail, and the public sector often manage large, technical, or highly variable datasets, whether that’s machinery specifications, product catalogues, or live operational information. Turning that complexity into something customers, partners, or members of the public can …

by Sunny Simmons 4 May 2026

Supporting professional training providers with purpose-built websites

Organisations that deliver training and professional development face a particular design challenge: their websites need to make technical, often accreditation-heavy information easy to follow for people at very different stages, from someone considering a course for the first time to …

by Sunny Simmons 2 Apr 2026

Websites for charities and community organisations

Websites that support charities and community organisations

Charities and community organisations often serve several audiences at once: the people who need their support, the people who fund or donate to their work, and the wider public they are trying to reach. Getting this balance right requires more …

by Sunny Simmons 15 Mar 2026

Building websites for University of York-affiliated organisations

The University of York is home to a wide range of research groups, consultancies, and specialist projects. Many need to communicate highly specialised information to audiences with very different levels of knowledge, requiring websites that support academic rigour while remaining …

by Sunny Simmons 11 Feb 2026

Showcasing craft and design online: websites for property and trade specialists

For businesses built on craftsmanship, materials, or physical spaces, a website often forms a prospective client’s first impression of the quality of the work itself. Photography, layout, and navigation all play an important role in helping visitors understand what sets …

by Sunny Simmons 30 Jan 2026

2025 in review: An exceptional year for Castlegate

As we enter the New Year, it’s time to reflect on the projects, progress, and partnerships that defined 2025 at Castlegate. First, a practical update: In October, after ten years on Walmgate, we moved into the Bonding Warehouse in Patch …

by Jim Semlyen 11 Jan 2026

Multi-language websites

In the UK, making your website available in more than one language can make a real difference. For public bodies and local authorities, it can be a legal or moral responsibility to serve diverse communities. For charities and businesses, it’s …

by Sunny Simmons 17 Oct 2025

News Archives

Category: News

Preparing websites for AI search: a practical guide for modern organisations

Is your website ready for AI search?

Cookie compliance and consent management

Websites for industry, retail and public sector organisations

Supporting professional training providers with purpose-built websites

Websites that support charities and community organisations

Building websites for University of York-affiliated organisations

Showcasing craft and design online: websites for property and trade specialists

2025 in review: An exceptional year for Castlegate

Multi-language websites

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