News Archives

Castlegate’s AI hub: preparing your organisation for AI

Helping organisations understand AI, prepare for change and make informed decisions. Artificial intelligence is changing how organisations operate, communicate, and make decisions. For many, the challenge is not whether to engage with AI, but how to do so confidently, responsibly, …

by Jim Semlyen 12 Aug 2026

rankings to recommendations featured image

From rankings to recommendations: Why SEO needs to evolve for the age of AI search

For more than 20 years, search engine optimisation (SEO) has been the cornerstone of online visibility. The objective has been clear: create high-quality content, optimise it well, earn authority, and rank as highly as possible within Google’s search results. That …

by Jim Semlyen 11 Aug 2026

GEO, AEO, LLMO: Making sense of AI search’s alphabet soup

SEO was complicated enough. Now we’re told we also need to think about GEO, AEO, LLMO, AIO and a growing list of other acronyms. If you’ve spent any time reading about digital marketing over the past year, you’ve probably come …

by Jim Semlyen 30 Jul 2026

Your staff are probably already using AI. Is your organisation ready?

Generative AI tools such as ChatGPT, Claude, Microsoft Copilot and Midjourney have been adopted at an extraordinary pace. Unlike many new technologies, they haven’t arrived through centrally managed IT projects or formal procurement processes. Instead, they’ve appeared one employee, one …

by Jim Semlyen 29 Jul 2026

Preparing websites for AI search: a practical guide for modern organisations

Executive Summary Artificial intelligence is changing how people discover organisations online. Increasingly, AI-powered search tools summarise information and recommend organisations directly, often before users visit a website. This guide explains how AI search works, why it matters, and the practical …

by Jim Semlyen 10 Jul 2026

Is your website ready for AI search?

Artificial intelligence is changing how people find organisations online – be part of the solution. Instead of browsing pages of Google results, many people now ask questions directly to tools such as ChatGPT or Google’s AI search. Rather than showing …

by Jim Semlyen 9 Jul 2026

Cookie compliance and consent management

Most websites store data on a visitor’s device through cookies and similar technologies. Two overlapping regulations govern this in the UK. The Privacy and Electronic Communications Regulations (PECR) requires informed consent before any non-essential cookies or similar storage are placed …

by Jim Semlyen 8 Jun 2026

Websites for industry, retail, and public sector blog article

Websites for industry, retail and public sector organisations

Organisations working in industry, retail, and the public sector often manage large, technical, or highly variable datasets, whether that’s machinery specifications, product catalogues, or live operational information. Turning that complexity into something customers, partners, or members of the public can …

by Sunny Simmons 4 May 2026

Supporting professional training providers with purpose-built websites

Organisations that deliver training and professional development face a particular design challenge: their websites need to make technical, often accreditation-heavy information easy to follow for people at very different stages, from someone considering a course for the first time to …

by Sunny Simmons 2 Apr 2026

Websites for charities and community organisations

Websites that support charities and community organisations

Charities and community organisations often serve several audiences at once: the people who need their support, the people who fund or donate to their work, and the wider public they are trying to reach. Getting this balance right requires more …

by Sunny Simmons 15 Mar 2026

News Archives

Category: News

Castlegate’s AI hub: preparing your organisation for AI

From rankings to recommendations: Why SEO needs to evolve for the age of AI search

GEO, AEO, LLMO: Making sense of AI search’s alphabet soup

Your staff are probably already using AI. Is your organisation ready?

Preparing websites for AI search: a practical guide for modern organisations

Is your website ready for AI search?

Cookie compliance and consent management

Websites for industry, retail and public sector organisations

Supporting professional training providers with purpose-built websites

Websites that support charities and community organisations

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